- All devices with HBO NOW gift card
HBO NOW subscription paid with HBO NOW gift card.
How to redeem a HBO NOW gift card
- Open a browser (we recommend Google Chrome) and go to www.hbonow.com/gift.
- Enter the 10-12 digit HBO NOW code.
- Enter territory, state and zip code.
- Press Continue
- New user: You need to create a new account if you are not already a HBO NOW subscriber. Enter your email address, password and name. Agree to the terms and conditions and then press Redeem.
Registered user: If you already have a HBO NOW subscription then press the "Sign in" link which is next to "Already have an account". Enter your email address and password and press "Sign In and Redeem".
Start streaming HBO NOW
- Now you can start streaming HBO on those devices that are supported by HBO NOW by logging in with the email and password you created in the section above.
- Apple devices with iTunes credit
HBO NOW subscription paid with iTunes credit.
Create a HBO NOW account
- To start with you need to have your iTunes / App Store account's region set to United States and have enough credit (which are available on our website in the form of iTunes gift card codes) on the account to pay for the HBO NOW subscription; How to redeem iTunes gift cards.
- Open the HBO NOW app on Apple TV.
- Select "Start Your Free Trial" and press the center select button on the remote
- Your Apple ID (email address) should appear. Press the center select button on the remote to confirm.
- Follow instructions on screen to finish setup.
At the end of the trial the HBO NOW subscription will be charged monthly on your iTunes account. You can manage the subscription inside iTunes Store, under Account - View My Account - Subscriptions - Manage.
Follow these instructions if you want to put a temporary hold on the subscription:
- Open iTunes on your computer and select iTunes Store
- Click on Account on the menu bar on top and then View My Account
- Enter your password.
- Scroll down to Settings - Subscriptions and click Manage.
- Here you can put a temporary hold on your HBO NOW subscription. If you want to re-activate it, you would come back to the same place inside iTunes. You can also re-activate it on Apple TV.
Instructions on renewing or changing HBO NOW subscription when using a HBO NOW gift card ...
- Renewing HBO NOW subscription that has ended
In cases where the subscription has ended a HBO NOW gift card is needed to renew it. Please follow the instructions here above (All Devices - Registered User in section 5). Please note that a HBO NOW gift card cannot be redeemed on an active subscription. Please wait until the subscription has ended. You can see when it ends by opening HBONOW.com on a computer and by going to Settings - Billing Information.
- Topping off an active HBO NOW subscription
You cannot redeem a HBO NOW gift card on an active subscription. Please wait until the subscription has ended. You can see when it ends by opening HBONOW.com on a computer and by going to Settings - Billing Information.